Many interior design shops find that their business takes off when they start paying attention to their shop’s SEO (search engine optimization). Although it’s important to ensure that your website looks good, you also want your visitors to be able to find you through Google and other search engines. Check out these five tips to optimize your shop’s SEO and attract more customers.
Tip 1: Keywords
Keywords are the foundation of good SEO. By researching and choosing the right keywords, you can ensure that your website appears when people search for terms related to your business. Not sure where to start? Try using a keyword research tool like Google AdWords Keyword Planner or Moz Keyword Explorer.
Tip 2: Product Descriptions
Product descriptions are key when it comes to SEO for an online shop. Make sure each description is clear, concise, and keyword-rich. Also, don’t forget to include important details like dimensions, materials, care instructions, etc. The more complete your product descriptions are, the better your chances of ranking higher in search engines. Using SEO services Edmonton will improve your position in search engines.
Tip 3: Image Tags
One of the most important on-page factors for your website’s SEO is image tags or the alt text associated with each image on your site. Image tags provide Google (and other search engines) with important information about what is contained in each image, which can help your website rank higher in search results.
If you use keywords relevant to your content on each tag, such as a modern kitchen if you have a picture of a modern kitchen on your page, it will be easier for Google to find and rank your page accordingly. Lastly, if you do not include any keywords in an image tag, Google will default assign the words image or photo as the keyword.
Tip 4: Landing Pages
A well-designed landing page can be the difference between a customer bouncing from your site or sticking around to learn more. Make sure your landing pages are clear, brief, and suitable to what you’re selling.
Also, include calls-to-action (CTAs) that encourage visitors to take the next step, whether signing up for a newsletter or making a purchase. It might sound counterintuitive, but landing pages with fewer words perform better than those with too many. Include CTAs that offer discounts and other incentives to entice people to make a purchase. The goal is not only to increase your conversion rate but also to keep people on your site longer so they see more of your products and discover new ones they might like.
Tip 5: Use Metadata in Headlines
One of the most important places to use keywords is in your headlines. The title of your page is what appears in the search results, so make sure it accurately reflects what your page is about. In addition to using keywords, you can include other information in your headlines, such as the name of your company or product. This will help potential customers find your shop more easily.
For more SEO tips, visit https://www.icea-group.ca/ottawa-seo/. There you will find the opportunity for a free SEO audit, learn how local SEO can help your business rise to the top positions and much more.
Photo: NisonCo PR and SEO/unsplash.com