Go with the wave. How to optimize your lifestyle blog?

It takes approx. 4 minutes to read this article

If you’re running a lifestyle blog, you may have considered using SEO strategies to help you get more traffic and ultimately, more customers. But with so many online options and resources, it can be difficult to figure out where to start. And if you’re not familiar with the whole process of SEO, your research may cause more confusion than clarity! That’s why we put together this helpful guide on how to optimize your lifestyle blog for SEO success—no matter what type of site you run or plan to run in the future.

The popularity of lifestyle blogs

In recent years, there has been a surge in the popularity of lifestyle blogs. People are increasingly interested in reading about other people’s lives and experiences, and lifestyle blogs provide a unique perspective on this. 

The Internet has created new communication models, and technological progress allows us to meet almost any need in a faster and easier way. Bloggers and readers contribute to the content, and what is more valuable – they jointly define its exposure and character. Everyone is active, there is no passive audience. Therefore, we blog to enable access to reliable information and to become an opinion-forming medium in a given environment. A blogger is an opinion leader.

Wix – one of the most popular blogging platforms

Wix is a blogging platform that allows users to create and customize their own blogs. It is very popular among users because it does not require specialized programming knowledge. Simplicity, attractive templates, HTML5-based technology with a high-performance server. This content management system (CMS) comes in two variants: free and paid, offering many more possibilities. For more information about it click here: https://www.icea-group.co.uk/wix-seo/.

What to remember when creating a blog? SEO tips

Step 1: Purpose 

Lifestyle blogs are a bit different from other types of websites when it comes to SEO. That’s because their content covers a wide range of topics, like decorations, DIY, fashion, and art. The most important thing is to choose your niche.

Step 2: Audience

Who are you writing for? What do they want to read about? Once you know who your target reader is, you can start creating content that appeals to them. You need to assess who you will be building your communication model with in order to choose the appropriate language and style of expression.

Step 3: Calendar

Once you have your blog content strategy finalized, it’s time to start creating a monthly editorial calendar. This will help you map out what topics you want to cover and when. It will also give you a chance to batch your content creation so that you’re not always scrambling to come up with new ideas on the fly.

Step 4: Content

Create original, original content. Only in this way will your audience trust your website. Be natural and offer something that the competition lacks. Social media will provide additional support in building content. Correlate your blog with them to become more visible in organic search results.

When creating content, you should also consider whether it is worth using the potential of the locality. It is a narrow niche of recipients that will allow you to create a local community, then consider regional optimization, e.g. SEO Cardiff will be different from SEO London. 

Step 5: Interface

Remember that it must be as intuitive for the recipient as possible, but also visually interesting. So use sliders, animations, illustrations, videos – of course, everything in moderation. You should also include social media buttons so that visitors can easily share your content.

Step 6: Internal linking

This means linking to other pages on your own website in your blog posts. This has a few benefits. First, it helps Google understand what your website is about and can improve your ranking for certain keywords. Second, it keeps readers on your website longer, which can also lead to higher rankings. And finally, it makes your website more user-friendly, which is always a good thing.


Lifestyle blogs are a great way to share your interests and connect with like-minded people. However, in order to reach a wider audience, it’s important to optimize your blog for SEO.  You can use these tips to improve the visibility of your blog. Make sure you have high quality content that is fresh and engaging, include images that represent what you’re writing about, link out to other relevant articles on other websites as well as social media sites like Facebook or Twitter, and make sure you’re using tags correctly.

Main photo: Kaitlyn Baker/unsplash.com

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